The brief overview of Easton

Headquartered in Van Nuys, California, Easton Sports has been manufacturing a wide range of top quality sports equipment used by elite athletes across all sports for over 40 years. Originally founded as a manufacturer of bows and arrows, Easton entered the world of baseball and softball bats in 1969, quickly becoming an industry leader and remaining popular today.

Easton has had more than its’ share of groundbreaking innovations throughout its history. In fact, Easton was one of the first adopters of aluminum bat technology. Although Easton did not invent the concept of an aluminum bat, it expanded the definition thereof. Their bats were lighter, more durable and produced better results than any of their competitors at the time. Their bats quickly gained popularity in junior leagues and collegiate sports, but simply performed at too high a level for the major leagues.

Easton was also the first company to introduce the two-piece bat to softball in the early 90s. Two-piece bats created more flex than their single piece counterparts to maximize the effects of contact with a ball and allow for an incredible level of performance. The flexible structure of the bats also reduced negative feedback to make swinging away more comfortable than ever before.

Around the same time, Easton also created titanium bats, which were even lighter and hotter than the best aluminum or composite bats at the time. They were quickly outlawed in many leagues due to their astounding performance capabilities, and so Easton quickly responded with bats made of an industry-new metal called scandium which delivered comparable improvement in performance while still meeting the exit speed guidelines of many organizations.

In 2006 Easton changed the game again. The technology Easton called IMX weaved aerospace-grade  fibers into an hardy and ultralight composite material to even further reduce the weight of a bat while providing durability far superior to steel. This process has since been approximated or copied outright by its’ competitors.

Easton had its beginnings in bats by creating superior materials, and it is a tradition that continues to this day. The manufacturer released its’ latest alloy known as Sc900 in the early 2000s. It outperforms competing alloys in the majority of measurable attributes and is still one of the watermarks in modern aluminum bat construction. Due to its’ ever progressive nature and commitment to improvement, Easton has seen its’ market share and influence steadily grow since its origins as a batmaking upstart, consistently generating some of the finest offerings available.